Attentive vs Recart: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

Attentive and Recart are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Attentive holds 4.8 ★ across 106 reviews and Recart holds 4.7 ★ across 447. Attentive: These reviews suggest the app fits Shopify brands that want a managed SMS and email platform with proactive account support and growth-oriented campaign guidance. Recart: These reviews suggest the app fits Shopify merchants that want a managed or strategy-supported SMS growth channel with popups, automations, and campaign optimization. — from tracked pricing and recent App Store review analysis.

How do Attentive and Recart compare?

	Attentive	Recart
App Store rating	4.8 ★ (106 reviews)	4.7 ★ (447 reviews)
Price from	not published	$200/mo
Free tier	✗ no	✗ no
Published plans	8	25
Data confidence	high	medium

App Store rating

Attentive 4.8 ★

Recart 4.7 ★

→ Attentive rates higher

Review volume

Attentive 106

Recart 447

→ Recart has the larger base

What would you actually pay?

Attentive plans

Plan	Monthly	Limits / notes
SMS, email, RCS, & push	—	Pricing based on subscriber list size and messages sent.
Text & email	—	Pricing based on subscriber list size and messages sent.
Text	—	Usage-based pricing by message and subscriber count; pricing based on list size and messages sent.
AI Pro	—	Flat monthly fee; amount not disclosed.
AI Grow	—	Flat monthly fee; amount not disclosed.
AI Journeys	—	Pay-per-click pricing; rate not disclosed.
AI Essentials	—	Included with all plans.
Everything you need to grow with Attentive	—	Custom pricing based on volume and needs.

Verified 2026-08-29 from vendor pricing page.

Recart plans

Plan	Monthly	Limits / notes
List Growth ($200, quarterly commitment)	$200	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($300, quarterly commitment)	$300	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($500, quarterly commitment)	$500	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($800, quarterly commitment)	$800	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($1,500, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($2,000, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($3,000, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth (custom, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth + SMS ($500, quarterly commitment)	$500	Unlimited subscribers; US SMS $0.0085 + carrier fees; US MMS $0.025 + carrier fees; OneClick verification fee included.
List Growth + SMS ($1,000, quarterly commitment)	$1000	Unlimited subscribers; US SMS $0.0075 + carrier fees; US MMS $0.018 + carrier fees; OneClick verification fee included.
List Growth + SMS ($2,250, annual commitment)	—	Unlimited subscribers; US SMS $0.0055 + carrier fees; US MMS $0.016 + carrier fees; OneClick verification fee included.
List Growth + SMS ($4,250, annual commitment)	—	Unlimited subscribers; US SMS $0.0050 + carrier fees; US MMS $0.015 + carrier fees; OneClick verification fee included.
List Growth + SMS (custom, annual commitment)	—	Unlimited subscribers; US SMS $0.0045 + carrier fees; US MMS $0.014 + carrier fees; OneClick verification fee included.
Starter (12 month)	—	23,000 SMS included at $0.0100/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0280/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (12 month)	—	41,583 SMS included at $0.0085/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0265/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (12 month)	—	100,000 SMS included at $0.0070/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0240/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (12 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.
Starter (6 month)	$319	23,000 SMS included at $0.0109/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0303/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (6 month)	$535	41,583 SMS included at $0.0099/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0288/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (6 month)	$1069	100,000 SMS included at $0.0077/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0261/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (6 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.
Starter (3 month)	$345	23,000 SMS included at $0.0120/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0332/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (3 month)	$565	41,583 SMS included at $0.0106/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0308/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (3 month)	$1149	100,000 SMS included at $0.0085/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0285/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (3 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.

Prices are shown in USD. Carrier fees are additional for SMS/MMS where indicated; average US carrier fees listed as $0.0045/SMS and $0.011/MMS, and rates shown apply to the 50 US states. International rates are also shown in USD for listed countries.

Verified 2026-07-16 from vendor pricing page.

What do merchants say about them?

Attentive

Sentiment in the identifiable recent reviews is strongly positive, with merchants emphasizing support quality, ease of use, and measurable gains from SMS and email programs. The main negative feedback is isolated but material, focused on onboarding/support expectations, billing clarity, and contract flexibility.

＋ Responsive support — Merchants frequently credit account managers, CSMs, and managed support with quick help, strategic input, and hands-on optimization.
＋ Ease of use — Many reviewers describe the platform as straightforward for building campaigns, journeys, automations, and reports without heavy setup effort.
＋ Revenue and growth impact — Reviews often report stronger SMS or email performance, including improved revenue, audience growth, and better outcomes after switching providers.
＋ SMS and email capabilities — Merchants value managing SMS, email, newsletters, journeys, flows, and campaigns in one marketing platform.

－ Setup and support gaps — A few merchants mention hiccups, unresolved onboarding expectations, or needing to troubleshoot setup and billing questions themselves.
－ Contract rigidity — One review raises concerns about exclusivity, long lock-in terms, penalties, and limited flexibility when evaluating other tools.
－ Billing confusion — One reviewer reports unexplained message charges and difficulty getting a clear answer across support teams.

Watch out: Merchants should clarify onboarding scope, billing mechanics, and contract exclusivity terms before committing.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

Recart

The identifiable reviews are mostly positive, with merchants frequently reporting strong SMS revenue, better opt-ins, and valuable strategic support. Negative reviews are fewer but detailed, centering on support breakdowns, billing disputes, platform bugs, and Facebook-related limitations in older use cases.

＋ Strategic support — Merchants often describe the team as responsive, hands-on, and useful for campaign planning, testing, implementation, and optimization advice.
＋ Revenue lift — Many reviewers report stronger sales, ROI, or SMS becoming a major revenue channel after adopting the app.
＋ Opt-in and list growth — Several merchants credit popups, signup flows, and testing support with materially improving subscriber growth and opt-in rates.
＋ Automation and campaign tools — Users value automated flows, segmentation, campaign templates, and prebuilt assets that reduce manual marketing work.

－ Support failures — Negative reviewers cite slow or absent support, poor communication, or unhelpful account management when issues arose.
－ Billing and pricing transparency — Some merchants complain about confusing charges, unexpected costs, disputed balances, or difficulty verifying usage and credits.
－ Platform reliability — Several complaints describe bugs, disconnected channels, missed campaigns, malfunctioning automations, or inconsistent message delivery.

Watch out: The main caveat is that merchants should clarify support scope, billing details, data access, and automation expectations before committing.

Synthesized from the 20 most recent App Store reviews (2026-07-16); themes paraphrased.

FAQ

Which is cheaper, Attentive or Recart?

See the plan tables above for what each vendor discloses.

Does Attentive or Recart have a free plan?

Neither publishes a free tier.

Which is rated higher on the Shopify App Store?

Attentive rates higher at 4.8 ★, vs 4.7 ★ — though both counts matter: Attentive has 106 reviews and Recart has 447.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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