Tagged: Brand stacks
Newsweek asked 22,000 pet owners which brands they love. We read the brands' code.
We joined Newsweek's Most Loved Pet Brands 2026 against our storefront detection index. The most-loved tier is the least tooled — and the correlation between being loved and being well-run is almost exactly zero.
We scanned 3,797 DTC storefronts. Here's what actually runs them.
Storefront signature detection at index scale: Klaviyo at 81%, Yotpo on two-thirds of the index, Triple Whale on a fifth, and what nobody installs.
Klaviyo runs email for 79% of indexed DTC brands. Four samples, one answer.
Index-scale detection: Klaviyo at 79% of 3,145 storefronts, what happens to its share when you reach below directory-indexed DTC, and where the challengers actually live.
One tool runs 96% of the DTC helpdesk layer. Its merchants rate it 4.2.
Gorgias is on 777 of 3,145 indexed DTC storefronts and holds 96% of all detected helpdesk installs, at 4.2★. Only one other widely-adopted tool rates below 4.5 — and it dominates its layer too. What that means if you're buying.