Tagged: Brand stacks
One tool runs 95% of the DTC helpdesk layer. Its merchants rate it 4.2.
Gorgias is on 770 of 3,152 indexed DTC storefronts and holds 95% of all detected helpdesk installs, at 4.2★. Only one other widely-adopted tool rates below 4.5 — and it dominates its layer too. What that means if you're buying.
Klaviyo runs email for 78% of indexed DTC brands. Five measurements, one answer.
Index-scale detection: Klaviyo at 78% of 3,152 storefronts, what happens to its share when you reach below directory-indexed DTC, and where the challengers actually live.
Newsweek asked 22,000 pet owners which brands they love. We read the brands' code.
We joined Newsweek's Most Loved Pet Brands 2026 against our storefront detection index. The most-loved tier is the least tooled — and the correlation between being loved and being well-run is almost exactly zero.
Four top DTC brands changed platforms in September. Only two moved to Shopify.
Our October rescan caught Suitsupply and Mvmt leaving Salesforce Commerce Cloud for Shopify, while Poppi and Almond Cow left Shopify. What we saw in each storefront's code, and what it says about where replatforming goes.
We scanned 3,797 DTC storefronts. Here's what their code shows.
October 1 snapshot: 3,152 brands with detected tools, 17,123 tool detections, and a median of five tools. Aggregate counts stayed stable while 385 brands' detection results changed.