MailerLite vs Sendlane: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

MailerLite and Sendlane are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. MailerLite: These reviews suggest the app fits cost-conscious Shopify merchants who want an easy email editor, basic automation, and are comfortable troubleshooting integration issues if they appear. — from tracked pricing and recent App Store review analysis.

How do MailerLite and Sendlane compare?

	MailerLite	Sendlane
App Store rating	3.1 ★ (23 reviews)	—
Price from	free	free
Free tier	✓ yes	✓ yes
Published plans	4	7
Data confidence	high	medium

What would you actually pay?

MailerLite plans

Plan	Monthly	Limits / notes
Free	$0	Up to 250 active subscribers, 2,500 emails/month, 2 user seats, 3 automations, 1 website, 1 landing page, 1 digital product or booking, and 3 signup forms. Sending is locked if the subscriber limit is exceeded.
Comfort	$12	Starting price; scales with active subscriber tier. Monthly email allowance is 10× the upper bound of the subscriber tier. Includes 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products or bookings, and 10 signup forms.
Power	$25	Starting price; scales with active subscriber count. Unlimited monthly emails subject to fair-use policy, unlimited user seats, automations, landing pages, websites, signup forms, digital products, and bookings.
Enterprise	—	For 200,000+ subscribers; custom sending volume and pricing based on active subscriber count and add-ons. Unlimited user seats.

Prices are displayed in USD; applicable taxes may be added. Paid pricing scales with active subscribers and sending volume. Annual billing advertises a 10% saving. A 50%-off-first-month promotion with code GOLITE50 is shown. Eligible nonprofits receive a 30% discount.

Verified 2026-08-29 from vendor pricing page.

Sendlane plans

Plan	Monthly	Limits / notes
Free Trial	$0	60 days; limited to 100 contacts and 500 email sends; SMS included only with paid accounts.
Unlimited Contacts	$100	Pay for sends, not profiles; selected send volume shown as 50 emails per month; unlimited profiles; CPM overage shown as $0.xx.
Professional	—	0 - 9,999 contacts in support tier table.
Professional Plus	—	10,000+ contacts in support tier table.
Enterprise	—	200,000+ contacts in support tier table.
Enterprise Plus	—	500,000+ contacts in support tier table.
SMS Credits Add-on	$10	SMS available starting at $0.009 per credit inclusive of carrier fees; Direct Rate SMS at cost; a la carte credits: 250 for $6.25, 500 for $11, 1,000 for $21, 2,500 for $50, 5,000 for $90, 10,000 for $175. 1 credit = 1 text message.

Verified 2026-07-15 from vendor pricing page.

What do merchants say about them?

MailerLite

Sentiment is mixed: merchants like MailerLite Classic for approachable email creation, lower cost, and useful marketing features, especially when moving from Mailchimp. However, many negative reviews focus on unreliable Shopify integration behavior and uneven support, with some serious complaints about account approval or suspension processes.

＋ Ease of use and interface — Merchants often describe the platform as intuitive, quick to set up, and easier to use than competing email tools.
＋ Email design tools — Several reviewers like the drag-and-drop editor, popup customization, and ability to create polished emails quickly.
＋ Support praise — Positive reviewers mention responsive help, live chat, and support that resolves setup or migration issues.
＋ Pricing and value — Some merchants value the free tier or lower paid pricing, especially when switching from Mailchimp.

－ Shopify integration reliability — The most common issue is broken or unreliable syncing, ecommerce tracking, abandoned cart, popups, triggers, tags, or needing repeated reconnects.
－ Support delays or quality — Several merchants say support was slow, unresponsive, or unable to resolve recurring technical problems.
－ Account approval and suspension — Multiple reviewers complain about approval requirements, blocked or cancelled accounts, anti-spam enforcement, or refund disputes after setup.

Watch out: The main caveat is recurring instability in Shopify-specific syncing, ecommerce tracking, abandoned cart, popup, and automation trigger features.

Synthesized from the 20 most recent App Store reviews (2026-07-16); themes paraphrased.

No review analysis yet for Sendlane.

FAQ

Which is cheaper, MailerLite or Sendlane?

Both start at free (verified 2026-08-29).

Does MailerLite or Sendlane have a free plan?

Both offer free tiers.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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