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Shopify review appsComparison2026
Vitals vs Yotpo: which fits your store?
Last verified 2026-08-29
Vitals and Yotpo are both shopify review app tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Yotpo starts cheaper (free vs $29.99/mo); Yotpo has a free tier, Vitals does not. On the Shopify App Store, Vitals holds 4.9 ★ across 2,799 reviews and Yotpo holds 4.8 ★ across 4,392. Vitals: These reviews suggest the app fits Shopify merchants who want a multi-feature growth toolkit with hands-on support for setup, customization, and optimization. Yotpo: These reviews suggest the app fits merchants who want a reviews platform backed by responsive support for setup, widget adjustments, and troubleshooting. — from tracked pricing and recent App Store review analysis.
How do Vitals and Yotpo compare?
|  Vitals |  Yotpo |
|---|
| App Store rating | 4.9 ★ (2,799 reviews) | 4.8 ★ (4,392 reviews) |
| Price from | $29.99/mo | free |
| Free tier | ✗ no | ✓ yes |
| Published plans | 1 | 5 |
| Data confidence | high | high |
App Store rating Vitals 4.9 ★
Yotpo 4.8 ★
→ Vitals rates higher Review volume Vitals 2,799
Yotpo 4,392
→ Yotpo has the larger base What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| All-in-One | $29.99 | Usage fees apply after approximately $1,000/month in Vitals-attributed sales, starting at $10/month, and also scale with Visitor Recordings volume. |
All charges are billed in USD.
Verified 2026-08-29 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Free | $0 | 200 Kick-start Credits; order limit not stated |
| Starter | $89 | Up to 500 orders per month; 200 Kick-start Credits |
| Pro | $169 | Up to 500 orders per month; 200 Kick-start Credits. Additional review requests beyond the order limit are available for an additional fee via Reviews Booster, or customers can upgrade and pay the prorated difference. |
| Premium | — | Unlimited Kick-start Credits; other limits customized |
| Enterprise | — | Customized for scaling across markets and brands |
Prices are displayed with a dollar sign and appear to be USD.
Verified 2026-07-22 from vendor pricing page.
What do merchants say about them?
Vitals
Recent visible reviews are strongly positive, with praise concentrated around customer support, broad functionality, and ease of use. Merchants also mention practical business outcomes such as better upsells, improved conversion metrics, and clearer visitor behavior insights.
- ＋ Responsive support — Merchants repeatedly highlight fast, helpful assistance that resolves setup or customization needs.
- ＋ Useful all-in-one features — Reviewers value the app's broad feature set and describe it as practical for running or improving a store.
- ＋ Ease of use — Several merchants say the app is straightforward to use and helps them get features running smoothly.
- ＋ Conversion and revenue lift — One merchant reports improved average order value, conversion rate, and upsell performance after using the app.
- － Initial setup scare — One merchant mentions being worried during early setup, though support resolved the concern quickly.
Watch out: The main caveat is that initial setup or configuration may require support help for some merchants.
Synthesized from the 9 most recent App Store
reviews (2026-07-16); themes paraphrased.
Yotpo
Recent visible sentiment is strongly positive, with most merchants focusing on fast, helpful customer support rather than detailed product functionality. The main negative feedback concerns pricing and limitations in review-request controls for smaller merchants on the free plan.
- ＋ Responsive support — Merchants repeatedly say support answered quickly and resolved questions or tickets without much delay.
- ＋ Helpful agents — Many reviews specifically credit support staff with clear guidance, patience, and effective problem solving.
- ＋ Setup and configuration help — Several merchants received practical assistance with review emails, product exclusions, widgets, or navigating app settings.
- ＋ Positive app experience — A few reviewers describe the app itself as useful, easy to use, or generally strong alongside the support experience.
- － Pricing and plan limits — One merchant felt the paid plan was too expensive for a small business and that useful review-management actions were locked behind paid tiers.
- － Review request flexibility — One review reported frustration that a customer could not redo a mistaken review and that the merchant could not resend the request on the free plan.
Watch out: Smaller stores should check whether needed review-management features are available on their plan before relying on the free tier.
Synthesized from the 16 most recent App Store
reviews (2026-07-15); themes paraphrased.
FAQ
Which is cheaper, Vitals or Yotpo?
Yotpo starts lower at free, vs $29.99/mo for Vitals (verified 2026-08-29).
Does Vitals or Yotpo have a free plan?
Yotpo has a free tier; Vitals does not publish one.
Which is rated higher on the Shopify App Store?
Vitals rates higher at 4.9 ★, vs 4.8 ★ — though both counts matter: Vitals has 2,799 reviews and Yotpo has 4,392.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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