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Shopify review appsComparison2026
Fera vs Vitals: which fits your store?
Last verified 2026-08-29
Fera and Vitals are both shopify review app tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Fera starts cheaper ($9/mo vs $29.99/mo); neither offers a free tier. On the Shopify App Store, Fera holds 4.8 ★ across 1,978 reviews and Vitals holds 4.9 ★ across 2,799. Fera: These reviews suggest the app fits Shopify merchants who want a user-friendly review tool with strong support, visual review options, and help configuring displays or migrating reviews. Vitals: These reviews suggest the app fits Shopify merchants who want a multi-feature growth toolkit with hands-on support for setup, customization, and optimization. — from tracked pricing and recent App Store review analysis.
How do Fera and Vitals compare?
|  Fera |  Vitals |
|---|
| App Store rating | 4.8 ★ (1,978 reviews) | 4.9 ★ (2,799 reviews) |
| Price from | $9/mo | $29.99/mo |
| Free tier | ✗ no | ✗ no |
| Published plans | 7 | 1 |
| Data confidence | high | high |
App Store rating Fera 4.8 ★
Vitals 4.9 ★
→ Vitals rates higher Review volume Fera 1,978
Vitals 2,799
→ Vitals has the larger base What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| Startup | $9 | 100 order review requests/month; up to 100MB photos/videos; 3 active widgets |
| Small | $29 | 1,000 order review requests/month; up to 1GB photos/videos; 10 active widgets |
| Medium | $99 | 10,000 order review requests/month; up to 10GB photos/videos; 20 active widgets |
| Semi-large | $199 | 25,000 order review requests/month; up to 50GB photos/videos; 30 active widgets |
| Large | $299 | 50,000 order review requests/month; up to 100GB photos/videos; 50 active widgets |
| X-Large | $599 | 200,000 order review requests/month; up to 500GB photos/videos; 100 active widgets |
| Enterprise | $999 | 500,000 order review requests/month; up to 1TB photos/videos; 200 active widgets |
Prices are in USD. Annual prices are displayed as monthly equivalents billed yearly.
Verified 2026-08-29 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| All-in-One | $29.99 | Usage fees apply after approximately $1,000/month in Vitals-attributed sales, starting at $10/month, and also scale with Visitor Recordings volume. |
All charges are billed in USD.
Verified 2026-08-29 from vendor pricing page.
What do merchants say about them?
Fera
Recent merchant sentiment is strongly positive, led by praise for fast human support, easy setup, and attractive review presentation. A small minority raise serious concerns about reliability and pricing changes, so the positive pattern is not completely uniform.
- ＋ Responsive support — Merchants repeatedly say the support team answers quickly and helps resolve setup, migration, widget, and technical issues.
- ＋ Ease of use — Several reviewers describe the app as simple to install, navigate, and use for collecting reviews.
- ＋ Reliable review display — Positive reviews often mention that the app works well and presents reviews attractively on Shopify stores.
- ＋ Long-term satisfaction — Multiple merchants report using the app for years and continuing to recommend it.
- － Reliability problems — One detailed negative review reports recurring crashes, offline reviews, and account or project data mixing issues.
- － Pricing and billing changes — A small number of reviewers mention cost concerns, including one saying pricing is high and another objecting to changing charges.
- － Functionality issues — One negative review says the app does not work properly.
Watch out: The main caveat is that a few merchants report pricing concerns and, in one case, persistent reliability issues.
Synthesized from the 20 most recent App Store
reviews (2026-07-15); themes paraphrased.
Vitals
Recent visible reviews are strongly positive, with praise concentrated around customer support, broad functionality, and ease of use. Merchants also mention practical business outcomes such as better upsells, improved conversion metrics, and clearer visitor behavior insights.
- ＋ Responsive support — Merchants repeatedly highlight fast, helpful assistance that resolves setup or customization needs.
- ＋ Useful all-in-one features — Reviewers value the app's broad feature set and describe it as practical for running or improving a store.
- ＋ Ease of use — Several merchants say the app is straightforward to use and helps them get features running smoothly.
- ＋ Conversion and revenue lift — One merchant reports improved average order value, conversion rate, and upsell performance after using the app.
- － Initial setup scare — One merchant mentions being worried during early setup, though support resolved the concern quickly.
Watch out: The main caveat is that initial setup or configuration may require support help for some merchants.
Synthesized from the 9 most recent App Store
reviews (2026-07-16); themes paraphrased.
FAQ
Which is cheaper, Fera or Vitals?
Fera starts lower at $9/mo, vs $29.99/mo for Vitals (verified 2026-08-29).
Does Fera or Vitals have a free plan?
Neither publishes a free tier.
Which is rated higher on the Shopify App Store?
Vitals rates higher at 4.9 ★, vs 4.8 ★ — though both counts matter: Fera has 1,978 reviews and Vitals has 2,799.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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