Drip vs Recart: which fits your store?

Last verified 2026-08-08 some data medium/low confidence

Drip and Recart are both email & sms marketing tools compared here on pricing verified 2026-08-08, published plans, App Store standing, and themes from recent merchant reviews. Drip starts cheaper ($39/mo vs $200/mo); Drip has a free tier, Recart does not. On the Shopify App Store, Drip holds 4.6 ★ across 51 reviews and Recart holds 4.7 ★ across 447. Drip: These reviews suggest the app fits Shopify merchants who want ecommerce-focused email automation with segmentation, guided setup, and responsive support. Recart: These reviews suggest the app fits Shopify merchants that want a managed or strategy-supported SMS growth channel with popups, automations, and campaign optimization. — from tracked pricing and recent App Store review analysis.

How do Drip and Recart compare?

	Drip	Recart
App Store rating	4.6 ★ (51 reviews)	4.7 ★ (447 reviews)
Price from	$39/mo	$200/mo
Free tier	✓ yes	✗ no
Published plans	3	25
Data confidence	medium	medium

App Store rating

Drip 4.6 ★

Recart 4.7 ★

→ Recart rates higher

Review volume

Drip 51

Recart 447

→ Recart has the larger base

What would you actually pay?

Drip plans

Plan	Monthly	Limits / notes
Free Trial	—	14 days, limited to 1-2,500 people. Unlimited email sends available after upgrade.
Starter	$39	1-2,500 people on list
Professional+	$99	Higher list sizes (specific limits not detailed in page text)

Verified 2026-08-08 from vendor pricing page.

Recart plans

Plan	Monthly	Limits / notes
List Growth ($200, quarterly commitment)	$200	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($300, quarterly commitment)	$300	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($500, quarterly commitment)	$500	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($800, quarterly commitment)	$800	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($1,500, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($2,000, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($3,000, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth (custom, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth + SMS ($500, quarterly commitment)	$500	Unlimited subscribers; US SMS $0.0085 + carrier fees; US MMS $0.025 + carrier fees; OneClick verification fee included.
List Growth + SMS ($1,000, quarterly commitment)	$1000	Unlimited subscribers; US SMS $0.0075 + carrier fees; US MMS $0.018 + carrier fees; OneClick verification fee included.
List Growth + SMS ($2,250, annual commitment)	—	Unlimited subscribers; US SMS $0.0055 + carrier fees; US MMS $0.016 + carrier fees; OneClick verification fee included.
List Growth + SMS ($4,250, annual commitment)	—	Unlimited subscribers; US SMS $0.0050 + carrier fees; US MMS $0.015 + carrier fees; OneClick verification fee included.
List Growth + SMS (custom, annual commitment)	—	Unlimited subscribers; US SMS $0.0045 + carrier fees; US MMS $0.014 + carrier fees; OneClick verification fee included.
Starter (12 month)	—	23,000 SMS included at $0.0100/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0280/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (12 month)	—	41,583 SMS included at $0.0085/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0265/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (12 month)	—	100,000 SMS included at $0.0070/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0240/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (12 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.
Starter (6 month)	$319	23,000 SMS included at $0.0109/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0303/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (6 month)	$535	41,583 SMS included at $0.0099/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0288/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (6 month)	$1069	100,000 SMS included at $0.0077/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0261/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (6 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.
Starter (3 month)	$345	23,000 SMS included at $0.0120/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0332/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (3 month)	$565	41,583 SMS included at $0.0106/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0308/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (3 month)	$1149	100,000 SMS included at $0.0085/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0285/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (3 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.

Prices are shown in USD. Carrier fees are additional for SMS/MMS where indicated; average US carrier fees listed as $0.0045/SMS and $0.011/MMS, and rates shown apply to the 50 US states. International rates are also shown in USD for listed countries.

Verified 2026-07-16 from vendor pricing page.

What do merchants say about them?

Drip

Sentiment in the identified reviews is strongly positive, with merchants most often praising ease of use, strong support, and flexible automation for ecommerce email marketing. Negative feedback is less common but centers on reliability failures, billing or pricing frustration, and support not resolving urgent problems quickly enough.

＋ Ease of use — Merchants often describe setup, campaign creation, and day-to-day use as straightforward, even when using more advanced email features.
＋ Helpful support — Many reviewers praise responsive, knowledgeable support, including chat help, training sessions, and openness to feedback.
＋ Automation and segmentation — Reviewers value the ability to build targeted workflows, customer journeys, post-purchase sequences, and segmented campaigns.
＋ Shopify integration — Several merchants say the Shopify connection works smoothly for syncing, signup forms, and store-specific email workflows.

－ Workflow reliability — A few negative reviews report emails or abandoned-cart automations not sending correctly, causing lost revenue or unusable campaigns.
－ Pricing and value concerns — One reviewer felt the app underperformed and objected to an unexpected price increase.
－ Support gaps on critical issues — Some complaints mention delayed or insufficient follow-up when the app was not working or billing continued despite access problems.

Watch out: The main caveat is that a small number of merchants report serious sending or workflow failures, so critical automations should be tested closely before relying on them.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

Recart

The identifiable reviews are mostly positive, with merchants frequently reporting strong SMS revenue, better opt-ins, and valuable strategic support. Negative reviews are fewer but detailed, centering on support breakdowns, billing disputes, platform bugs, and Facebook-related limitations in older use cases.

＋ Strategic support — Merchants often describe the team as responsive, hands-on, and useful for campaign planning, testing, implementation, and optimization advice.
＋ Revenue lift — Many reviewers report stronger sales, ROI, or SMS becoming a major revenue channel after adopting the app.
＋ Opt-in and list growth — Several merchants credit popups, signup flows, and testing support with materially improving subscriber growth and opt-in rates.
＋ Automation and campaign tools — Users value automated flows, segmentation, campaign templates, and prebuilt assets that reduce manual marketing work.

－ Support failures — Negative reviewers cite slow or absent support, poor communication, or unhelpful account management when issues arose.
－ Billing and pricing transparency — Some merchants complain about confusing charges, unexpected costs, disputed balances, or difficulty verifying usage and credits.
－ Platform reliability — Several complaints describe bugs, disconnected channels, missed campaigns, malfunctioning automations, or inconsistent message delivery.

Watch out: The main caveat is that merchants should clarify support scope, billing details, data access, and automation expectations before committing.

Synthesized from the 20 most recent App Store reviews (2026-07-16); themes paraphrased.

FAQ

Which is cheaper, Drip or Recart?

Drip starts lower at $39/mo, vs $200/mo for Recart (verified 2026-08-08).

Does Drip or Recart have a free plan?

Drip has a free tier; Recart does not publish one.

Which is rated higher on the Shopify App Store?

Recart rates higher at 4.7 ★, vs 4.6 ★ — though both counts matter: Drip has 51 reviews and Recart has 447.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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