Recart vs Sendlane: which fits your store?

Last verified 2026-07-16 some data medium/low confidence

Recart and Sendlane are both email & sms marketing tools compared here on pricing verified 2026-07-16, published plans, App Store standing, and themes from recent merchant reviews. Sendlane starts cheaper (free vs $200/mo); Sendlane has a free tier, Recart does not. Recart: These reviews suggest the app fits Shopify merchants that want a managed or strategy-supported SMS growth channel with popups, automations, and campaign optimization. — from tracked pricing and recent App Store review analysis.

How do Recart and Sendlane compare?

	Recart	Sendlane
App Store rating	4.7 ★ (447 reviews)	—
Price from	$200/mo	free
Free tier	✗ no	✓ yes
Published plans	25	7
Data confidence	medium	medium

What would you actually pay?

Recart plans

Plan	Monthly	Limits / notes
List Growth ($200, quarterly commitment)	$200	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($300, quarterly commitment)	$300	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($500, quarterly commitment)	$500	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($800, quarterly commitment)	$800	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($1,500, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($2,000, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth ($3,000, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth (custom, annual commitment)	—	Unlimited subscribers; OneClick Opt-in included; $0.020 OneClick verification fee.
List Growth + SMS ($500, quarterly commitment)	$500	Unlimited subscribers; US SMS $0.0085 + carrier fees; US MMS $0.025 + carrier fees; OneClick verification fee included.
List Growth + SMS ($1,000, quarterly commitment)	$1000	Unlimited subscribers; US SMS $0.0075 + carrier fees; US MMS $0.018 + carrier fees; OneClick verification fee included.
List Growth + SMS ($2,250, annual commitment)	—	Unlimited subscribers; US SMS $0.0055 + carrier fees; US MMS $0.016 + carrier fees; OneClick verification fee included.
List Growth + SMS ($4,250, annual commitment)	—	Unlimited subscribers; US SMS $0.0050 + carrier fees; US MMS $0.015 + carrier fees; OneClick verification fee included.
List Growth + SMS (custom, annual commitment)	—	Unlimited subscribers; US SMS $0.0045 + carrier fees; US MMS $0.014 + carrier fees; OneClick verification fee included.
Starter (12 month)	—	23,000 SMS included at $0.0100/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0280/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (12 month)	—	41,583 SMS included at $0.0085/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0265/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (12 month)	—	100,000 SMS included at $0.0070/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0240/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (12 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.
Starter (6 month)	$319	23,000 SMS included at $0.0109/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0303/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (6 month)	$535	41,583 SMS included at $0.0099/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0288/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (6 month)	$1069	100,000 SMS included at $0.0077/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0261/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (6 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.
Starter (3 month)	$345	23,000 SMS included at $0.0120/SMS plus $0.003 carrier fee; 8,795 MMS included at $0.0332/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.054; unlimited active subscribers.
Pro (3 month)	$565	41,583 SMS included at $0.0106/SMS plus $0.003 carrier fee; 15,354 MMS included at $0.0308/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.051; unlimited active subscribers.
Scale (3 month)	$1149	100,000 SMS included at $0.0085/SMS plus $0.003 carrier fee; 33,300 MMS included at $0.0285/MMS plus $0.006 carrier fee; international SMS Australia & United Kingdom $0.048; unlimited active subscribers.
Enterprise (3 month)	—	SMS starting at $0.0045/SMS plus carrier fee; MMS starting at $0.0190/MMS plus carrier fee; international SMS custom; unlimited active subscribers.

Prices are shown in USD. Carrier fees are additional for SMS/MMS where indicated; average US carrier fees listed as $0.0045/SMS and $0.011/MMS, and rates shown apply to the 50 US states. International rates are also shown in USD for listed countries.

Verified 2026-07-16 from vendor pricing page.

Sendlane plans

Plan	Monthly	Limits / notes
Free Trial	$0	60 days; limited to 100 contacts and 500 email sends; SMS included only with paid accounts.
Unlimited Contacts	$100	Pay for sends, not profiles; selected send volume shown as 50 emails per month; unlimited profiles; CPM overage shown as $0.xx.
Professional	—	0 - 9,999 contacts in support tier table.
Professional Plus	—	10,000+ contacts in support tier table.
Enterprise	—	200,000+ contacts in support tier table.
Enterprise Plus	—	500,000+ contacts in support tier table.
SMS Credits Add-on	$10	SMS available starting at $0.009 per credit inclusive of carrier fees; Direct Rate SMS at cost; a la carte credits: 250 for $6.25, 500 for $11, 1,000 for $21, 2,500 for $50, 5,000 for $90, 10,000 for $175. 1 credit = 1 text message.

Verified 2026-07-15 from vendor pricing page.

What do merchants say about them?

Recart

The identifiable reviews are mostly positive, with merchants frequently reporting strong SMS revenue, better opt-ins, and valuable strategic support. Negative reviews are fewer but detailed, centering on support breakdowns, billing disputes, platform bugs, and Facebook-related limitations in older use cases.

＋ Strategic support — Merchants often describe the team as responsive, hands-on, and useful for campaign planning, testing, implementation, and optimization advice.
＋ Revenue lift — Many reviewers report stronger sales, ROI, or SMS becoming a major revenue channel after adopting the app.
＋ Opt-in and list growth — Several merchants credit popups, signup flows, and testing support with materially improving subscriber growth and opt-in rates.
＋ Automation and campaign tools — Users value automated flows, segmentation, campaign templates, and prebuilt assets that reduce manual marketing work.

－ Support failures — Negative reviewers cite slow or absent support, poor communication, or unhelpful account management when issues arose.
－ Billing and pricing transparency — Some merchants complain about confusing charges, unexpected costs, disputed balances, or difficulty verifying usage and credits.
－ Platform reliability — Several complaints describe bugs, disconnected channels, missed campaigns, malfunctioning automations, or inconsistent message delivery.

Watch out: The main caveat is that merchants should clarify support scope, billing details, data access, and automation expectations before committing.

Synthesized from the 20 most recent App Store reviews (2026-07-16); themes paraphrased.

No review analysis yet for Sendlane.

FAQ

Which is cheaper, Recart or Sendlane?

Sendlane starts lower at free, vs $200/mo for Recart (verified 2026-07-16).

Does Recart or Sendlane have a free plan?

Sendlane has a free tier; Recart does not publish one.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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