Klaviyo vs Sendlane: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

Klaviyo and Sendlane are both email & sms marketing tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. Klaviyo: These reviews suggest the app fits Shopify merchants looking for a robust email marketing tool with strong Shopify syncing and room to grow into segmentation features. — from tracked pricing and recent App Store review analysis.

How do Klaviyo and Sendlane compare?

	Klaviyo	Sendlane
App Store rating	4.7 ★ (2,949 reviews)	—
Price from	free	free
Free tier	✓ yes	✓ yes
Published plans	1	7
Data confidence	medium	medium

Detected on 3,797 tracked DTC storefronts

Klaviyo 2474 brands

Sendlane 13 brands

→ Klaviyo leads among brands we track

What would you actually pay?

Klaviyo plans

Plan	Monthly	Limits / notes
Free	$0	Up to 250 active profiles; 500 email sends per month; $5 of mobile messages per month; 10,000 Composer credits.

Prices shown in USD. The page displays a $45 total in a plan builder, but the extracted text does not identify the selected paid products, billing period, or associated tier, so it is not assigned to a plan.

Verified 2026-08-29 from vendor pricing page.

Sendlane plans

Plan	Monthly	Limits / notes
Free Trial	$0	60 days; limited to 100 contacts and 500 email sends; SMS included only with paid accounts.
Unlimited Contacts	$100	Pay for sends, not profiles; selected send volume shown as 50 emails per month; unlimited profiles; CPM overage shown as $0.xx.
Professional	—	0 - 9,999 contacts in support tier table.
Professional Plus	—	10,000+ contacts in support tier table.
Enterprise	—	200,000+ contacts in support tier table.
Enterprise Plus	—	500,000+ contacts in support tier table.
SMS Credits Add-on	$10	SMS available starting at $0.009 per credit inclusive of carrier fees; Direct Rate SMS at cost; a la carte credits: 250 for $6.25, 500 for $11, 1,000 for $21, 2,500 for $50, 5,000 for $90, 10,000 for $175. 1 credit = 1 text message.

Verified 2026-07-15 from vendor pricing page.

Which features does each include?

Feature	Klaviyo	Sendlane
Email campaigns	✓	✓
SMS marketing	✓	✓ paid
Automation flows	✓	✓
Segmentation	✓	✓
A/B testing	✓	✓
Forms & popups	✓	✓
Push notifications	✓	—
Transactional email	—	—
Template library	✓	✓
Analytics & reporting	✓	✓
AI features	✓	✓
Personalization	✓	—
Deliverability tools	✓ paid	✓
Review app integration	—	✓
API access	✓	✓
Free plan	✓	✗

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

What do merchants say about them?

Klaviyo

Recent merchant sentiment is strongly positive, but much of the sample consists of ratings with minimal written explanation. Written comments most often highlight email marketing performance, Shopify integration, ease of use, and early revenue impact, while the clearest caveat is pricing for businesses in a growth phase.

＋ Strong overall satisfaction — Most identifiable recent reviews are positive, with many merchants leaving high ratings even when they provide little written detail.
＋ Email marketing effectiveness — Several merchants say the app works well for email marketing and helps support sales or revenue-generating campaigns.
＋ Shopify integration — Merchants note that the app connects smoothly with Shopify and keeps store data in sync effectively.
＋ Ease of use — Some newer users describe the interface as approachable and intuitive despite being early in setup.

－ Pricing pressure — One merchant says costs rise sharply for growing businesses and recommends carefully modeling pricing before committing.
－ Segmentation learning curve — One review notes that segmentation requires some learning before it becomes effective.

Watch out: Merchants should review pricing carefully as their contact list or business scale grows.

Synthesized from the 20 most recent App Store reviews (2026-07-15); themes paraphrased.

No review analysis yet for Sendlane.

FAQ

Which is cheaper, Klaviyo or Sendlane?

Both start at free (verified 2026-08-29).

Does Klaviyo or Sendlane have a free plan?

Both offer free tiers.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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