Ecwid vs WooCommerce: which fits your store?

Last verified 2026-08-29

Ecwid and WooCommerce are both ecommerce platform tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. WooCommerce starts cheaper (free vs $5/mo); WooCommerce has a free tier, Ecwid does not. — auto-generated from tracked data; editorial verdict pending.

How do Ecwid and WooCommerce compare?

	Ecwid	WooCommerce
App Store rating	—	—
Price from	$5/mo	free
Free tier	✗ no	✓ yes
Published plans	4	1
Data confidence	high	high

Detected on 3,797 tracked DTC storefronts

Ecwid 6 brands

WooCommerce 93 brands

→ WooCommerce leads among brands we track

What would you actually pay?

Ecwid plans

Plan	Monthly	Limits / notes
Starter	$5	Up to 10 products; default company.site domain; email support.
Venture	$35	Up to 100 products; digital goods up to 25 GB per file; access to App Market; Instagram and Facebook selling.
Business	$65	Up to 2,500 products; 2 staff accounts; up to 3 promotions; digital goods up to 25 GB per file.
Unlimited	$149	Unlimited products; unlimited staff accounts; up to 500 promotions; digital goods up to 25 GB per file.

USD prices extracted. The page also displays localized prices in EUR, GBP, AUD, MXN, and INR. Annual billing is advertised as saving 16%.

Verified 2026-08-29 from vendor pricing page.

WooCommerce plans

Plan	Monthly	Limits / notes
WooCommerce	$0	Hosting: $25–$350/month (third-party, scales with traffic). Extensions: $29–$299/year each. Payment processing: ~2.50–2.90% + $0.30/transaction with WooPayments.

Verified 2026-08-08 from vendor pricing page.

Which features does each include?

Feature	Ecwid	WooCommerce
Hosted online store	✓	✓
Point of sale	✓ paid	—
Multichannel selling	✓ paid	—
B2B / wholesale	✓ paid	—
Headless / API-first	✓	✓
App ecosystem	✓ paid	✓
Themes & templates	✓	✓
Abandoned cart recovery	✓ paid	—
Multi-currency	—	—
Multilingual storefronts	✓ paid	—
Native subscriptions	✓ paid	✓
Carrier shipping rates	✓ paid	—
Built-in email marketing	✓ paid	—
SEO tools	✓ paid	—
Zero platform transaction fees	✓	✓
Free plan	✗	✓

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

FAQ

Which is cheaper, Ecwid or WooCommerce?

WooCommerce starts lower at free, vs $5/mo for Ecwid (verified 2026-08-29).

Does Ecwid or WooCommerce have a free plan?

WooCommerce has a free tier; Ecwid does not publish one.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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