Ecwid vs Wix eCommerce: which fits your store?

Last verified 2026-08-29 some data medium/low confidence

Ecwid and Wix eCommerce are both ecommerce platform tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Wix eCommerce starts cheaper (free vs $5/mo); Wix eCommerce has a free tier, Ecwid does not. — auto-generated from tracked data; editorial verdict pending.

How do Ecwid and Wix eCommerce compare?

	Ecwid	Wix eCommerce
App Store rating	—	—
Price from	$5/mo	free
Free tier	✗ no	✓ yes
Published plans	4	6
Data confidence	high	medium

Detected on 3,797 tracked DTC storefronts

Ecwid 6 brands

Wix eCommerce 7 brands

→ Wix eCommerce leads among brands we track

What would you actually pay?

Ecwid plans

Plan	Monthly	Limits / notes
Starter	$5	Up to 10 products; default company.site domain; email support.
Venture	$35	Up to 100 products; digital goods up to 25 GB per file; access to App Market; Instagram and Facebook selling.
Business	$65	Up to 2,500 products; 2 staff accounts; up to 3 promotions; digital goods up to 25 GB per file.
Unlimited	$149	Unlimited products; unlimited staff accounts; up to 500 promotions; digital goods up to 25 GB per file.

USD prices extracted. The page also displays localized prices in EUR, GBP, AUD, MXN, and INR. Annual billing is advertised as saving 16%.

Verified 2026-08-29 from vendor pricing page.

Wix eCommerce plans

Plan	Monthly	Limits / notes
Business Elite	—	Unlimited storage; 100 site collaborators
Business	—	100 GB storage; 10 site collaborators
Core	—	50 GB storage; 5 site collaborators
Light	—	2 GB storage; 2 site collaborators
Free	$0	No credit card required; includes web hosting, drag-and-drop editor, no-code design features, and templates.
Enterprise	—	Tailored to project scope and required solutions

USD prices are displayed for reference only and vary by location. Listed paid-plan rates are monthly equivalents for yearly subscriptions paid in full. The plan cards state that GST is included; the footer also says applicable taxes depend on the billing address.

Verified 2026-08-29 from vendor pricing page.

Which features does each include?

Feature	Ecwid	Wix eCommerce
Hosted online store	✓	✓ paid
Point of sale	✓ paid	✓
Multichannel selling	✓ paid	—
B2B / wholesale	✓ paid	—
Headless / API-first	✓	—
App ecosystem	✓ paid	✓
Themes & templates	✓	✓
Abandoned cart recovery	✓ paid	—
Multi-currency	—	—
Multilingual storefronts	✓ paid	—
Native subscriptions	✓ paid	✓
Carrier shipping rates	✓ paid	—
Built-in email marketing	✓ paid	✓
SEO tools	✓ paid	✓
Zero platform transaction fees	✓	—
Free plan	✗	✓

Extracted from each vendor's App Store listing (2026-07-15); "—" = not stated there. Verify tier availability on vendor pricing pages.

FAQ

Which is cheaper, Ecwid or Wix eCommerce?

Wix eCommerce starts lower at free, vs $5/mo for Ecwid (verified 2026-08-29).

Does Ecwid or Wix eCommerce have a free plan?

Wix eCommerce has a free tier; Ecwid does not publish one.

Which is rated higher on the Shopify App Store?

App Store ratings are shown in the table above where available.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

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