Ecommerce platformsComparison2026
Ecwid vs Square Online: which fits your store?
Ecwid and Square Online are both ecommerce platform tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Square Online starts cheaper (free vs $5/mo); Square Online has a free tier, Ecwid does not.
How do Ecwid and Square Online compare?
 Ecwid |  Square Online | |
|---|---|---|
| App Store rating | — | — |
| Price from | $5/mo | free |
| Free tier | ✗ no | ✓ yes |
| Published plans | 4 | 4 |
| Data confidence | high | medium |
Ecwid 6 brands
Square Online 1 brands
→ Ecwid leads among brands we track What would you actually pay?
Ecwid plans
| Plan | Monthly | Limits / notes |
|---|---|---|
| Starter | $5 | Up to 10 products; default company.site domain; email support. |
| Venture | $35 | Up to 100 products; digital goods up to 25 GB per file; access to App Market; Instagram and Facebook selling. |
| Business | $65 | Up to 2,500 products; 2 staff accounts; up to 3 promotions; digital goods up to 25 GB per file. |
| Unlimited | $149 | Unlimited products; unlimited staff accounts; up to 500 promotions; digital goods up to 25 GB per file. |
Square Online plans
| Plan | Monthly | Limits / notes |
|---|---|---|
| Square Free | $0 | $0/mo per location; pay processing fees when payments are taken. Processing fees shown include 2.6% + 15¢ in-person, 3.3% + 30¢ online, 2.9% + 30¢ Online API, 1% ACH via invoice with $1 minimum, 1% ACH via API with $1 minimum and $5 cap, 3.5% + 15¢ manual/card on file, 6% + 30¢ Cash App Afterpay; text message marketing not available; 2.5% gift card load fee; 1.00% bitcoin conversions. |
| Square Plus | $49 | $49/mo per location. Processing fees shown include 2.5% + 15¢ in-person, 2.9% + 30¢ online, 2.9% + 30¢ Online API, 1% ACH via invoice with $1 minimum and $10 cap, 1% ACH via API with $1 minimum and $5 cap, 3.5% + 15¢ manual/card on file, 6% + 30¢ Cash App Afterpay; 500 texts included then 3¢ per text; 2.5% gift card load fee; 1.00% bitcoin conversions. |
| Square Premium | $149 | $149/mo per location. Processing fees shown include 2.4% + 15¢ in-person, 2.9% + 30¢ online, 2.9% + 30¢ Online API, 1% ACH via invoice with $1 minimum and $10 cap, 1% ACH via API with $1 minimum and $5 cap, 3.5% + 15¢ manual/card on file, 6% + 30¢ Cash App Afterpay; 2,500 texts included then 1.5¢ per text; 0% gift card load fee; 0.5% bitcoin conversions. |
| Square Pro | — | Custom pricing and processing fees for businesses processing over $250,000 per year. |
Which features does each include?
| Feature | Ecwid | Square Online |
|---|---|---|
| Hosted online store | ✓ | ✓ |
| Point of sale | ✓ paid | ✓ |
| Multichannel selling | ✓ paid | ✓ |
| B2B / wholesale | ✓ paid | — |
| Headless / API-first | ✓ | ✓ |
| App ecosystem | ✓ paid | ✓ |
| Themes & templates | ✓ | ✓ |
| Abandoned cart recovery | ✓ paid | ✓ |
| Multi-currency | — | — |
| Multilingual storefronts | ✓ paid | — |
| Native subscriptions | ✓ paid | ✓ paid |
| Carrier shipping rates | ✓ paid | ✓ paid |
| Built-in email marketing | ✓ paid | ✓ |
| SEO tools | ✓ paid | ✓ |
| Zero platform transaction fees | ✓ | — |
| Free plan | ✗ | ✓ |
FAQ
Which is cheaper, Ecwid or Square Online?
Square Online starts lower at free, vs $5/mo for Ecwid (verified 2026-08-29).
Does Ecwid or Square Online have a free plan?
Square Online has a free tier; Ecwid does not publish one.
Which is rated higher on the Shopify App Store?
App Store ratings are shown in the table above where available.
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