Ecwid vs Square Online (2026): which fits your store?
Square Online starts cheaper (free vs $5/mo); Square Online has a free tier, Ecwid does not.
Side by side
| Ecwid | Square Online | |
|---|---|---|
| Price from | $5/mo | free |
| Free tier | ✗ no | ✓ yes |
| Published plans | 4 | 4 |
| Data confidence | high | medium |
What you'd actually pay
Ecwid plans
| Plan | Monthly | Limits |
|---|---|---|
| Starter | $5 | Up to 10 products; 70+ site templates; default company.site domain; add a store to any site; email support; 0 transaction fees. |
| Venture | $35 | Up to 100 products plus e-goods; Instagram and Facebook selling; mobile store management app; live chat support; App Market access; automated tax calculations; discount coupons; custom checkout; buy a custom domain; built-in reports and analytics; 0 transaction fees. |
| Business | $65 | Up to 2,500 products; marketplace selling; subscriptions; 2 staff accounts; phone support; abandoned cart recovery; wholesale pricing groups; multilingual store; 3 promotions; custom URL slugs; product reviews; advanced reports and analytics; 0 transaction fees. |
| Unlimited | $149 | Unlimited products; POS integration; unlimited staff accounts; priority support; 500 promotions; 0 transaction fees. |
Square Online plans
| Plan | Monthly | Limits |
|---|---|---|
| Square Free | $0 | $0/mo per location; pay processing fees when payments are taken. Processing fees shown include 2.6% + 15¢ in-person, 3.3% + 30¢ online, 2.9% + 30¢ Online API, 1% ACH via invoice with $1 minimum, 1% ACH via API with $1 minimum and $5 cap, 3.5% + 15¢ manual/card on file, 6% + 30¢ Cash App Afterpay; text message marketing not available; 2.5% gift card load fee; 1.00% bitcoin conversions. |
| Square Plus | $49 | $49/mo per location. Processing fees shown include 2.5% + 15¢ in-person, 2.9% + 30¢ online, 2.9% + 30¢ Online API, 1% ACH via invoice with $1 minimum and $10 cap, 1% ACH via API with $1 minimum and $5 cap, 3.5% + 15¢ manual/card on file, 6% + 30¢ Cash App Afterpay; 500 texts included then 3¢ per text; 2.5% gift card load fee; 1.00% bitcoin conversions. |
| Square Premium | $149 | $149/mo per location. Processing fees shown include 2.4% + 15¢ in-person, 2.9% + 30¢ online, 2.9% + 30¢ Online API, 1% ACH via invoice with $1 minimum and $10 cap, 1% ACH via API with $1 minimum and $5 cap, 3.5% + 15¢ manual/card on file, 6% + 30¢ Cash App Afterpay; 2,500 texts included then 1.5¢ per text; 0% gift card load fee; 0.5% bitcoin conversions. |
| Square Pro | — | Custom pricing and processing fees for businesses processing over $250,000 per year. |
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