Loop Tracking (formerly Wonderment) vs Malomo: which fits your store?

Last verified 2026-08-29

Loop Tracking (formerly Wonderment) and Malomo are both post-purchase & shipping tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Loop Tracking (formerly Wonderment) starts cheaper (free vs $49/mo); Loop Tracking (formerly Wonderment) has a free tier, Malomo does not. On the Shopify App Store, Loop Tracking (formerly Wonderment) holds 4.2 ★ across 67 reviews and Malomo holds 5 ★ across 6. Malomo: These reviews suggest the app fits Shopify merchants that want a branded post-purchase tracking experience tied to email/SMS flows, customer education, reporting, and repeat revenue. — from tracked pricing and recent App Store review analysis.

How do Loop Tracking (formerly Wonderment) and Malomo compare?

	Loop Tracking (formerly Wonderment)	Malomo
App Store rating	4.2 ★ (67 reviews)	5 ★ (6 reviews)
Price from	free	$49/mo
Free tier	✓ yes	✗ no
Published plans	3	3
Data confidence	high	high

App Store rating

Loop Tracking (formerly Wonderment) 4.2 ★

Malomo 5 ★

→ Malomo rates higher

Review volume

Loop Tracking (formerly Wonderment) 67

Malomo 6

→ Loop Tracking (formerly Wonderment) has the larger base

What would you actually pay?

Loop Tracking (formerly Wonderment) plans

Plan	Monthly	Limits / notes
Checkout+	$0	Return shipping charges may apply; US and Canada domestic return labels included.
Essential	$155	Starting price. Includes unlimited destinations, automated return policies, carrier rate shopping, and Workflows.
Advanced	$340	Starting price. Includes Shop Now, Instant Exchange, Bonus Credit, and fraud prevention.

Prices shown in USD.

Verified 2026-08-29 from vendor pricing page.

Malomo plans

Plan	Monthly	Limits / notes
Lite	$49	Includes 1,000 shipments; $0.06 per extra shipment. Transactional emails from Malomo cost $0.0045/message.
Starter	$189	Includes 4,000 shipments; $0.05 per extra shipment. Transactional emails from Malomo cost $0.0045/message.
Growth	$400	Volume discounts available; specific shipment limits not stated.

Verified 2026-07-16 from vendor pricing page.

Which features does each include?

Feature	Loop Tracking (formerly Wonderment)	Malomo

Extracted from each vendor's App Store listing (2026-07-20); "—" = not stated there. Verify tier availability on vendor pricing pages.

What do merchants say about them?

No review analysis yet for Loop Tracking (formerly Wonderment).

Malomo

Sentiment is uniformly positive across the six identifiable reviews, with merchants emphasizing both revenue gains and a better branded order-tracking experience. Reviews also frequently credit the support team and reporting tools for making the app useful beyond basic tracking.

＋ Revenue impact — Merchants repeatedly say the tracking page and post-purchase flows generate meaningful repeat sales and strong return on investment.
＋ Customer experience — Reviewers praise the branded tracking experience as polished, intuitive, and helpful for keeping customers engaged after purchase.
＋ Ease of setup and use — Several merchants describe the app as straightforward to launch while still supporting more advanced customization needs.
＋ Support quality — The team is described as responsive, hands-on, and helpful during setup and ongoing use.

Synthesized from the 6 most recent App Store reviews (2026-07-16); themes paraphrased.

FAQ

Which is cheaper, Loop Tracking (formerly Wonderment) or Malomo?

Loop Tracking (formerly Wonderment) starts lower at free, vs $49/mo for Malomo (verified 2026-08-29).

Does Loop Tracking (formerly Wonderment) or Malomo have a free plan?

Loop Tracking (formerly Wonderment) has a free tier; Malomo does not publish one.

Which is rated higher on the Shopify App Store?

Malomo rates higher at 5 ★, vs 4.2 ★ — though both counts matter: Loop Tracking (formerly Wonderment) has 67 reviews and Malomo has 6.

How we compare: pricing and plans are collected automatically from vendor pages on a schedule and shown with verification dates; ratings come from the Shopify App Store; merchant sentiment is synthesized from the most recent App Store reviews (paraphrased, never quoted). We currently have no affiliate relationship with either vendor. Found an error? The data snapshot behind this page is dated — check the vendor's page for same-day changes.

Related comparisons

Loop Tracking (formerly Wonderment) vs AfterShip · Loop Tracking (formerly Wonderment) vs Easyship · Loop Tracking (formerly Wonderment) vs Loop Returns · Loop Tracking (formerly Wonderment) vs Parcel Panel · Loop Tracking (formerly Wonderment) vs ShipStation