Home / Page builder apps / GemPages vs Shogun
Page builder appsComparison2026
GemPages vs Shogun: which fits your store?
Last verified 2026-10-01 some data medium/low confidence
GemPages and Shogun are both page builder app tools compared here on pricing verified 2026-10-01, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, GemPages holds 4.9 ★ across 3,972 reviews and Shogun holds 4.8 ★ across 1,871. GemPages: These reviews suggest the app fits Shopify merchants who want a landing page builder backed by highly responsive support during setup and troubleshooting. Shogun: These reviews suggest the app fits Shopify merchants who want flexible landing page and theme customization without relying heavily on developers, especially if responsive support matters. — from tracked pricing and recent App Store review analysis.
How do GemPages and Shogun compare?
|  GemPages |  Shogun |
|---|
| App Store rating | 4.9 ★ (3,972 reviews) | 4.8 ★ (1,871 reviews) |
| Price from | free | free |
| Free tier | ✓ yes | ✓ yes |
| Published plans | 4 | 9 |
| Data confidence | high | medium |
App Store rating GemPages 4.9 ★
Shogun 4.8 ★
→ GemPages rates higher Review volume GemPages 3,972
Shogun 1,871
→ GemPages has the larger base Detected on 3,796 tracked DTC storefronts GemPages 99 brands
Shogun 16 brands
→ GemPages leads among brands we track What would you actually pay?
| Plan | Monthly | Limits / notes |
|---|
| Free | $0 | 1 published page |
| Build | $29 | Unlimited published pages |
| Optimize | $59 | Unlimited published pages |
| Enterprise | $199 | Unlimited published pages |
Verified 2026-08-08 from vendor pricing page.
| Plan | Monthly | Limits / notes |
|---|
| Page Builder — Draft Mode | $0 | 0 published pages; up to 2,000 MTUs monthly or 24,000 MTUs annually |
| Page Builder — Build | $39 | 25 published pages; up to 2,000 MTUs monthly or 24,000 MTUs annually |
| Page Builder — Grow | $199 | Unlimited published pages; up to 10,000 MTUs monthly or 120,000 MTUs annually |
| Page Builder — Advanced | $499 | Unlimited published pages; up to 50,000 MTUs monthly or 600,000 MTUs annually |
| A/B Testing — Pro | $39 | Up to 3 active tests |
| A/B Testing — Advanced | $119 | Up to 5 active tests |
| A/B Testing — Unlimited | $499 | Unlimited active tests; multi-variant tests support up to 6 variants |
| Personalization — Dev Stores | $0 | Dev stores; unlimited personalizations |
| Personalization — Pro | $199 | Unlimited personalizations |
Prices are displayed in USD. Annual Page Builder prices are monthly equivalents billed yearly. The A/B Testing annual figures are transcribed as displayed but appear anomalous because they exceed the corresponding monthly-billing prices.
Verified 2026-10-01 from vendor pricing page.
Which features does each include?
Extracted from each vendor's App Store listing (2026-07-20);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
GemPages
Recent merchant sentiment is overwhelmingly positive, with most substantive reviews centered on customer support rather than detailed feature evaluation. The strongest pattern is praise for fast, helpful, and effective assistance, while a smaller number of reviews mention ease of use and landing page creation benefits.
- ＋ Responsive support — Merchants repeatedly praise fast, attentive customer service with short wait times and quick replies.
- ＋ Helpful issue resolution — Several reviews say support effectively solved setup or page problems, often quickly.
- ＋ Strong overall satisfaction — Many reviewers give brief but clearly positive assessments of the app or service experience.
- ＋ Ease of use — A few merchants describe the builder as intuitive or easy to learn, especially with support available.
Synthesized from the 20 most recent App Store
reviews (2026-07-16); themes paraphrased.
Shogun
Recent sentiment is strongly positive, led by frequent praise for fast, capable customer support and an easy page-building workflow. Merchants often frame Shogun as useful for non-technical customization and long-term store design work, though a few reviews raise concerns about bugs, publishing issues, or feature changes.
- ＋ Responsive support — Merchants repeatedly say the support team replies quickly and resolves issues efficiently.
- ＋ Helpful troubleshooting — Several reviews highlight support walking users through fixes for publishing, account access, glitches, deleted pages, and edge cases.
- ＋ Ease of use — Users describe the editor and overall app as straightforward for building pages without coding.
- ＋ Page customization — Merchants value being able to customize landing pages, product pages, and themes beyond standard Shopify controls.
- － Bugs or instability — A small number of merchants report severe bugs, theme conflicts, or glitches that made the app frustrating or unusable.
- － Feature transition risk — One long-term user was alarmed by changes around personalization features and thought prior work had disappeared.
- － Limited video upload — One user wanted native video uploads instead of relying on third-party video services.
Watch out: The main caveat is that occasional bugs, theme conflicts, publishing problems, or feature transitions can create disruption for some users.
Synthesized from the 20 most recent App Store
reviews (2026-07-16); themes paraphrased.
FAQ
Which is cheaper, GemPages or Shogun?
Both start at free (verified 2026-10-01).
Does GemPages or Shogun have a free plan?
Both offer free tiers.
Which is rated higher on the Shopify App Store?
GemPages rates higher at 4.9 ★, vs 4.8 ★ — though both counts matter: GemPages has 3,972 reviews and Shogun has 1,871.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
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