Back in Stock vs PostPilot: which fits your store?
Last verified 2026-08-29
Back in Stock and PostPilot are both retention extra tools compared here on pricing verified 2026-08-29, published plans, App Store standing, and themes from recent merchant reviews. Both are priced in the same range — the decision comes down to features and fit. On the Shopify App Store, Back in Stock holds 4.9 ★ across 828 reviews and PostPilot holds 4.8 ★ across 136. Back in Stock: These reviews suggest the app fits Shopify merchants that frequently sell out products and want managed, support-backed back-in-stock or preorder workflows. PostPilot: These reviews suggest the app fits ecommerce merchants that want managed, measurable direct-mail campaigns tied to Shopify customer data and supported by strategic account help. — from tracked pricing and recent App Store review analysis.
No minimum mail volume; per-piece mailing costs apply when sending.
Growth Services
$99
Built for brands doing $1M–$3M/year in sales. Mailing is usage-based, with US cards from $0.68 per piece including postage; listed formats range from $0.68 to $2.99. UK A5 postcards are $0.79.
Pro Services Plans
$499
Built for up to 50,000 mailpieces/month. Mailing is usage-based, with US cards as low as $0.62 per piece including postage; listed formats range from $0.62 to $1.89, with custom catalogs by quote. UK A5 postcards are as low as $0.59.
Enterprise Services Plans
—
Custom, volume-based pricing for brands sending 50,000+ mailpieces/month; advertised as the lowest cost per send.
Subscription prices are shown in USD. Per-piece US and UK mail prices are presented on the page using $/¢ symbols; postage is included in the stated card rates.
Extracted from each vendor's App Store listing (2026-07-20);
"—" = not stated there. Verify tier availability on vendor pricing pages.
What do merchants say about them?
Back in Stock
Recent sentiment is strongly positive, with support quality dominating the feedback and many merchants describing quick, hands-on fixes. Feature praise centers on back-in-stock workflows, ease of use, and revenue recovery, especially among stores using the app for months or years. The main caveat is that some merchants appear to need support for configuration or bulk actions.
＋Fast, helpful support — Merchants repeatedly highlight responsive human support that resolves setup, import, theme, and technical issues quickly.
＋Ease of use — Several reviewers describe the app as straightforward to operate and practical for day-to-day use.
＋Reliable back-in-stock revenue recovery — Longer-term users say the app helps remarket sold-out products and supports meaningful revenue recovery when inventory returns.
＋Useful operational insights — One reviewer notes that the app helps connect internal teams with customer demand signals.
－Support and self-service gaps — One negative review says too many actions require support involvement and that replies were slow.
－Occasional setup or theme issues — A few positive reviews mention needing help with buttons, embeds, imports, or other configuration tasks.
Watch out: Merchants who expect full self-service control may find some setup or management tasks require contacting support.
Synthesized from the 20 most recent App Store
reviews (2026-07-16); themes paraphrased.
PostPilot
Merchant sentiment in the identifiable recent reviews is overwhelmingly positive, with most praise centered on measurable campaign performance, easy execution, and strong hands-on support. The app is repeatedly described as a practical way to add or scale direct mail for retention, acquisition, and seasonal outreach. The main negative signal is a single but serious complaint about subscription cancellation friction.
＋Strong marketing returns — Merchants frequently report profitable campaigns, high ROAS, better retention, acquisition, customer re-engagement, or meaningful business growth from direct mail.
＋Responsive strategic support — Many reviewers credit account managers and customer success staff with quick replies, proactive ideas, campaign guidance, and hands-on help.
＋Easy campaign setup — Reviewers often describe the platform and onboarding process as simple, fast, clear, and low-friction for launching direct mail.
＋Quality creative work — Several merchants praise the design team for brand-appropriate postcard creative, strong concepts, and fast turnaround.
－Cancellation friction — One reviewer says canceling required support intervention, repeated follow-up, and unclear extra steps rather than self-service.
Watch out: Prospective users should clarify cancellation terms and process upfront, since the only substantive negative review focused on difficulty canceling.
Synthesized from the 19 most recent App Store
reviews (2026-07-16); themes paraphrased.
FAQ
Which is cheaper, Back in Stock or PostPilot?
Both start at free (verified 2026-08-29).
Does Back in Stock or PostPilot have a free plan?
Both offer free tiers.
Which is rated higher on the Shopify App Store?
Back in Stock rates higher at 4.9 ★, vs 4.8 ★ — though both counts matter: Back in Stock has 828 reviews and PostPilot has 136.
How we compare: pricing and plans are collected automatically
from vendor pages on a schedule and shown with verification dates; ratings come
from the Shopify App Store; merchant sentiment is synthesized from the most
recent App Store reviews (paraphrased, never quoted). We currently have no
affiliate relationship with either vendor. Found an error?
The data snapshot behind this page is dated — check the vendor's page for
same-day changes.
Back in Stock
PostPilot