Three vendors moved prices in August. One move was hiding as two.

We capture every tracked tool’s pricing page weekly and diff the plans by name. Most weeks the diff is empty. Between August 8 and August 29, five published prices changed across the 110 tools we track. Here they all are — no selection, this is the complete list.

The twin hike that turned out to be one hike: Loop, +$68

Correction (2026-09-03): this section originally presented Loop Returns and Wonderment as two products moving identically. A reader pointed out wonderment.com now redirects to Loop — and checking our own capture setup confirmed both listings track the same Loop pricing page (Wonderment is now sold as Loop Tracking). One platform reprice, recorded twice. The numbers below stand; the framing didn’t.

Loop’s Advanced plan went $272 → $340 — +25%, or +$816/year per subscription — and because Wonderment’s standalone pricing no longer exists, that one decision covers returns and order tracking. We found no feature announcement to go with it.

There’s a general lesson in our own mistake: when two tools move identically in the same window, the first question isn’t “what’s the trend?” — it’s “are these actually the same company?” Ours were. Literally the same page.

Littledata restructured — up and down at once

Littledata made two moves that only make sense together: Scale went $159 → $219 (+38%), while the Flex plan’s per-order fee dropped from $0.35 to $0. Higher flat tiers, no usage metering — the classic shift from “pay as you grow” to “pay for the tier.” Cheaper at high volume, pricier in the middle. If you’re on Scale, you’re funding the change; if you were fee-capped on Flex, you just got a quiet discount.

The one cut: Sellfy, −26%

Sellfy’s Starter went $39 → $29. Price cuts on entry plans are usually acquisition moves — the tier where a platform competes hardest for the next cohort of new stores. Whatever the motive, it’s the only price on the whole board that went down.

The real headline: 105 tools didn’t move

One cycle, 110 pricing pages, three vendors’ changes. The stability is the finding: published SaaS prices move rarely, which is exactly why the moves carry signal — and why a +25% jump stands out as a decision, not noise.

Two practical takes:

• Buying? A tool that just raised 25% without a changelog is telling you about its pricing power, not its roadmap. Check the pricing page history before you commit.
• Already subscribed? Same-plan price changes usually grandfather existing accounts — for a while. The date your vendor’s page changed is the date to ask your CSM what happens to your rate.

Every number here comes from captured copies of the vendors’ own pricing pages, verification-dated — the live movement table always shows the latest cycle, and each tool’s page carries its full plan table: Loop Returns, Loop Tracking, formerly Wonderment, Littledata, Sellfy.