One of 110 tools changed its price in August: Loop, +25%

Correction (2026-10-01): the first version of this post reported price changes at three vendors. During our October rescan we re-checked every claim against the captured pages, and two of the three did not happen.

• Littledata never raised Scale. Its page has said “Scale starts at $159 per month” in every capture since July. The $219 we reported is what the page’s own pricing calculator shows at its default of 2,000 orders a month: our extractor read the calculator instead of the list price. The “Flex fee dropped to $0” claim was the same kind of misread. Flex has no monthly minimum and charges $0.35 per order, unchanged.
• Sellfy didn’t cut Starter. It was $29 in July and has been $29 since August 29. On August 8 its plan card showed $39 while the comparison table on the same page said $29, and we took the card’s number as the old price.

Loop’s increase is real and confirmed again on October 1. An earlier correction (2026-09-03) still applies: Wonderment is now sold as Loop Tracking on the same pricing page, so one Loop reprice had been counted twice.

We capture every tracked tool’s pricing page and diff the plans by name. Most cycles the diff is empty. Between August 8 and August 29, across the 110 tools we track, exactly one vendor changed a published price.

Loop: Advanced went from $272 to $340

Loop’s Advanced plan went from $272 to $340 a month. That’s +25%, or +$816 a year per subscription. Essential stayed at $155. Wonderment, which Loop acquired, is now sold as Loop Tracking on the same pricing page, so this one decision covers returns and order tracking. We found no feature announcement to go with it, and the October 1 capture shows $340 still in place.

The real headline: 109 tools didn’t move

One cycle, 110 pricing pages, one change. The stability is the finding. Published SaaS prices move rarely, which is exactly why a move carries signal: a +25% jump on a flagship plan is a decision, not noise.

Two practical takes:

• Buying? A tool that just raised 25% without a changelog is telling you about its pricing power, not its roadmap. Check the dated plan table on its pricing page before you commit.
• Already subscribed? Same-plan price changes usually grandfather existing accounts, for a while. The date your vendor’s page changed is the date to ask your account manager what happens to your rate.

What we got wrong, and what changed

Both errors came from our extractor reading the wrong number on a page that was itself fine. If you track prices yourself, both failure modes are worth knowing:

• Calculators look like prices. Littledata’s page shows a list price (“starts at $159”) and, further down, an interactive calculator pre-filled at 2,000 orders that displays $219. Extracted as text, that’s two prices for “Scale” with nothing saying one of them is an example.
• Pages contradict themselves. Sellfy’s August 8 page showed $39 on the plan card and $29 in the table. Any single reading of that page is a coin flip.

We’ve removed the bad Littledata reading from our data. Before we report a price move now, we check it by hand against the captured page text.

Every number here comes from captured copies of the vendors’ own pricing pages, with verification dates on each tool’s page: Loop Returns, Loop Tracking (formerly Wonderment), Littledata, Sellfy.